Last night's 'Archers' episode ended with Pat's declaration (or was it Tony's? I'm usually doing ten other things when I listen so I can't be sure) Anyway, one of them said it was time to say 'Goodbye' to the name 'Bridge Farm' and to emphasise the name 'Ambridge Organics'. This rebranding exercise has come about because 'Bridge Farm' suffered a massive decline in sales recently due to an E-Coli outbreak in their dairy. (Turns out Clary had a tummy upset on her day off; which she didn't report because she was better by the time she went back to work). Two young children were hospitalized and Clary lost her job over the affair.
Pat and Tony's son, Tom Archer, meanwhile, has managed to keep his sausage business untainted by the sorry episode. He's been pushing to incorporate the 'Bridge Farm' label into his expanding empire and to rebrand the ice-creams and yogurts under his name. Not to be outdone in the business empire stakes, Tom's sister Helen, who recently became a mother to Henry, thought the brand should skip a generation and bear the label of her son's name. There was a big boardroom row and, for a minute, I thought we were going to see 'blood on the carpet'. However, all seems to have been resolved amicably in this 'Everyday Story of Country Folk' as the programme used to be subtitled.
That's why I like the 'Archers'. You can go off to the loo - or even go and make a cup of tea or mow the lawn - but you're always able to catch up with the plot; and even glean the latest public information policies without the least bit of effort.
Monday 7 November 2011
Subscribe to:
Posts (Atom)
