Barbie up against the wall in China

It seems that Mattel, makers of the ubiquitous Barbie doll, have decided to close their Shanghai outlet. See the full story here: Barbie store in China: Barbie closes shop in China - latimes.com
Apparently, it's not just to do with the doll's 'puke-making' pink dresses and 'sick-making' strawberry-blonde hair; but also the reluctance of Chinese women to embrace childish brands like 'Hello Kitty', which have gone down so well in Japan.
Whilst we should all applaud Western attempts to make cultural inroads into Asian markets, particularly those of China, surely that blonde bitch can't be said to be one of the highest points of Western Civilisation. I'm only left wondering if Barbie's boyfriend Ken has fared any better.