David Beckham was dubbed a 'Good Samaritan' this week as he stopped to help a stranded motorist whose car had broken down.
The news reports were very clear about the age and make of the car driven by the stranded motorist - but there were differing (and competing) reports about the car driven by Beckham.
On the web page of a well-known and respected newspaper, the editorial quoted one make of car, whilst the advertising alongside it flagged another competing make.
It was a 'good thing' to stop and help and I am sure that, like the Good Samaritan in the Bible, the footballing Samaritan would not have done it for the extra publicity.
The media and car advertisers will do that for him!
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